The brief:

Herts at Home wanted a complete brand refresh. From their logo, to their values, signage, stationery and website.

Their request was for an evolution of a tired brand, rather than a complete transformation. Once we started on the journey together, they wanted us to roll out the brand across all collateral including a new website which we were appointed to design.

The Solution:

The logo update was updated to something simpler, cleaner and more coherent. We spoke at length about extracting core values from the business and produced icons for each value. We created brand guidelines, a bespoke, responsive website that can be updated by Herts at Home. We shot all the photography on the website, visiting different sites to give them an extensive library of new imagery as well as portraits for the Senior Leadership Team.