Branding

The Brief:

We were asked by Electron to come up with a new visual language and style for their brand. This included a new logo and tool kit with a graphical language they could use going forward. Their technology enables operators of networks, systems, local energy markets and distributed energy assets to unlock value in decarbonising energy systems.

The Solution:

Electron are at the forefront of technology and wanted a brand that conveyed this. We created a logo, subtly moving their previous one forward (as opposed to a complete re-design), produced brand guidelines and crucially a super graphic for use throughout all of their collateral.

The Brief:

We have a long-standing relationship with Kanda. In 2021 they decided to alter their business model, separating into three clear divisions. As a result of this restructure, it was decided that an entire brand overview should take place. They asked us to lead the project and work with their internal creative team. We created brand workshops and a brief for the team to work to.

The Solution:

The name Kanda is a hybrid of the idea of being candid, frank, honest and open. This is the concept that all creative work was judged against. The circles overlap to show inclusivity, community and the combining of ideas, all of which are imperative to Kanda’s business. Once a logo was chosen we produced brand guidelines, Word/Power Point presentation templates, designed and built a fully responsive website and photographed all staff members. We continue to enjoy a close working relationship and the latest piece of work is a short corporate film, showcasing Kanda’s brand values. We story-boarded, filmed, edited and produced this, including all the animation and photography.

The Brief:

McO are international civil litigators, with offices in the UK and US. Their purpose is to make whole those who have suffered injustice and their vision is a better world where the law works for everyone. They came to us requiring a new brand and website.

The Solution:

We started by hosting a brand workshop at their offices. This armed us with a comprehensive, strategic brief. They wanted a very simple and clean approach, with a colour palette which is sophisticated but playful and welcoming. Once the logo was chosen we created brand guidelines and went on to design and build a responsive site, which they are able to update themselves when required.

The brief:

AW Collective are sales representatives for many high-end interior design brands including Liberty, Jennifer Manners and Hamilton West Wallpapers.

The Solution:

When trying to lure some of the world’s leading interior designers into purchasing a client’s luxury fittings, a brand needs to reflect prestige and stature, which was very much the brief when AW Collective came to us. We purposely created a simple, elegant logo that could then be used to form a pattern. We produced a landing page website and a more detailed digital PDF document, which could be tailored for use in both presentations and sent directly to potential leads.

The Brief:

To create a logo, website, advertising and stationery for an affiliate and SEO marketing agency.

The Solution:

7thingsmedia are all about ‘making their mark’ in their sector. This led to the idea of producing a logo that was fundamentally a sticker, giving them an iconic, contemporary, individual and memorable logo. The sticker idea was then ‘applied’ literally to all marketing collateral, the business cards are produced as stickers, giving a really bespoke feel to every business card. The website again follows the idea through, showing pictures of their office and surrounding area where we have physically stuck logo stickers in places that help the narrative of the website and simply photographed them.

STONE CREATIVE DESIGN GOT UNDER THE SKIN OF OUR DESIRED BRAND FOCUS FOR 7THINGSMEDIA AND WORKING TOGETHER WE’VE CREATED A DISTINCTIVE, PROUD AND PERSONAL CONCEPT WHICH WILL ENABLE US TO STRENGTHEN OUR POSITION IN THE MARKETING PLACE PLUS ALLOWING US TO FURTHER SCALE OUR OPERATIONS & AGENCY RESPECT MOVING FORWARD.

Chris Bishop, Managing Director, 7thingsmedia

The brief:

We were initially asked to create a new identity and brand guidelines for London Councils. After much consideration they decided not to implement this, mainly due to cost implications. However they tasked us to breathe new life to the old identity.

The Solution:

We had to create online and offline guidelines, a tool box of design elements and a new colour palette they could use. We then created sub brand logos for all 10 of the services that London Councils offer, including an identity for London Councils Freedom Pass, a service used by over 2 million Londoners.

LONDON COUNCILS APPROACHED STONE CREATIVE DESIGN TO BRING OUR PRINT BRANDING INTO THE DIGITAL AGE AND TO LAY THE GROUNDWORK FOR SOME MAJOR WEB DESIGN WORK. THEY WERE QUICK TO GRASP OUR PROBLEM AND MANAGED THE PROJECT REALLY SMOOTHLY. THEIR DESIGN WORK WAS EXCELLENT AND THEIR APPROACH WAS REALLY FLEXIBLE, EVEN ACCOMMODATING US CHANGING THE BRIEF PART WAY THROUGH THE PROJECT! THE DESIGNS TOOK ONLY MINOR MODIFICATIONS IN ORDER TO GET TO A POINT WHERE EVERYONE WAS SATISFIED.

Stephen Caffarey, E-communications manager, London Councils

The brief:

We were asked to create an logo, signage, leaflets and a responsive website for a secondhand car dealership in Buckinghamshire. The garage has been in the area for over 40’s and the branding had to encompass this traditional and family feel, whilst still being modern and trustworthy.

The Solution:

After creating the initial branding and supporting elements, one of the harder jobs was designing and creating a responsive website. CMC realised that the internet was becoming a powerful tool for them, more and more of their potential clients were viewing cars on their mobile phones. We created a site that can be viewed on all devices, that sums up the nature of the company. It is built on a Word Press platform and they were given training on the simple content management system,. The site allows the user to search for specific details i.e Manufacture, colour, number of seats etc. We used analytics on their previous site to build a new site which targets the information their costumers are looking for and allows them to access it quickly. We also undertook all the photography on the site.

STONE CREATIVE DESIGN HAVE BEEN EXCELLENT, FROM THE INITAL BRANDING, TO THE CREATION OF THE NEW WEBSITE. WE ARE A FAMILY RUN COMPANY AND WE WANTED THAT TO COME ACROSS IN OUR BRANDING, BUT WE REALISED THAT WE NEED TO MOVE ALONG WITH NEW TECHNOLOGY. THE WEBSITE THAT RESIZES ON ALL DIFFERENT DEVICES WAS EXACTLY WHAT WE ARE AFTER, COMBINING THIS WITH THE FACT IS SO EASY TO UPDATE AND ADD CARS IS GREAT. WE ARE ALREADY RECEIVING SALES AND ENQUIRES THROUGH THE NEW SITE, MUCH MORE THEN PREVIOUSLY.

Edward Alty, Director, The Chalfonts Motor Company

The brief:

We were initially briefed to create a range of collateral that would work alongside their current logo. This included stationery items, Power Point presentations, reports, press releases as well as an A5 brochure. The strength of this work led to us being asked to create their website.

The solution:

We wanted to produce a fully responsive site which could work across the different platforms it may be viewed on. They wanted to be able to make updates themselves via a CMS platform and also get great rankings on Google. The result of all this hard work is a set of cohesive elements that all work together and communicate the same visual and tonal language of the Positive Marketing brand.

THE TEAM AT STONE CREATIVE IS A PRETTY PERFECT MIX OF WISDOM, CREATIVE FLAIR AND EXPERIENCE. WE LIKE THEIR ABILITY TO PUSH US IN THE RIGHT DIRECTION AND MAKE OUR CRAZED THOUGHTS AND FINE WORDS LOOK GREAT. THESE GUYS ARE GOOD – JUST DON’T TELL EVERYONE!

Paul Maher, Managing Director, Positive Marketing

The Brief:

We were asked to create an identity for a new London bridge across the Thames. With the backing of Wandsworth council this would be one of the first Thames crossings developed specifically to meet the needs of both pedestrians and cyclists. The logo would primarily be used for the consultation phase of the project. It needed to engage with local residents and reflect the bridge’s amazing architecture. It also had to be simplistic and should consider longevity being that it could form the identity for the bridge on completion of this phase.

The Solution:

Following an international design competition, Bystrup had been commissioned by Wandsworth Council to design the bridge. Taking it’s architecture as our starting point, we explored various abstract forms of it’s design. Once the logo was approved we produced brand guidelines and it has now been used extensively online and at exhibitions during it’s consultation process.

The Brief:

We were asked to create a logo for a brand new architecture firm. Award winning architect Kevin Gray decided it was time to go on his own after many years of working for companies like Foster + Partners and Rodgers Stirk Harbour + Partners. He wanted a logo that was different from his competitors but still fell in line with his design principles. It was a varied target audience but the logo had to portray Kevin’s passion for architecture, form and function.

The Solution:

The logomark is based on simple architectural forms, which can morph and change to give the logo a customised appearance based on it’s positional requirement. This allows for fluidity and creative licence to adapt to certain projects. The type sits on different faces of each ‘structure’ offering varying perspective views. As well as business cards and stationery we were asked to create brand guidelines. We continue to work with FormWork on their company collateral.

The Brief:

We were asked by Adam Leventhal (Sky Sports) through his publishing company, Tales From to design a new book cover entitled Rocket Men.

THE SOLUTION:

Rocket Men charts the journey of Luther Blissett, Ross Jenkins, Ian Bolton and Steve Sherwood, the only men to play in all four divisions during Watford FC’s incredible rise under Graham Taylor that started in the late 1970’s. The book cover was illustrated in a comic fashion being that their journey was not unlike something out of ‘Roy of the Rovers’. We added elements to the illustration that we hoped Watford fans would spot the more they looked at the cover. The flames and smoke that emit from the rocket forms the antlers of the clubs iconic hart that sits on the badge and the window of the rocket was shaped to emulate the badge itself.

Aside from this we photographed the first private meeting of the four ‘Rocket Men’ in twenty years or more. These images and the book cover graphics formed the basis of social media marketing for the book sold out launch event at Watford Palace Theatre. We shot this evening as well as the accompanying press tour at the BBC, Sky Sports and Talk Sport Radio.

The brief:

To modernise the Royal College of Surgeons logo, improve legibility, create versions that work at different sizes. We were also asked to supply a definitive brand guidelines document incorporating colour palettes, typography guidance, logo placement, online and offline collateral design templates, stationary items and signage. We were also tasked with creating sub brands for all of the RCS’ divisions including the Hunterian Museum.

The Solution:

We wanted to keep the symbolism and tradition of the original eagle, but make it more modern and easier to view at all different sizes. This was achieved by illustrating the eagle out of positive shapes rather than thin lines, we also introduced a new font to work alongside the new mark whilst still maintaining the heritage of the brand. Once the logo was finalised we rolled out a comprehensive 45 page brand guidelines document. We also produced templates for their reports, brochures, email campaigns, stationary and signage.

IT HAS BEEN REALLY GREAT WORKING WITH YOU ALL, THE REACTION TO THE NEW DESIGN AND GUIDELINES FROM ALL DEPARTMENTS HAS BEEN OVERWHELMINGLY POSITIVE, SO FROM THE VERY TENTATIVE PITCH I AM REALLY PLEASED WITH THE RESULTS. IT WILL BE AMAZING TO SEE THE EAGLE COME INTO NEW LIFE! SCD HAVE BEEN REALLY AMAZING TO WORK WITH AND THANK YOU FOR ALL YOUR HELP.

Fiona Edwards, Membership Communications Manager, The Royal College of Surgeons

The brief:

We were briefed to help create a seasonal campaign called #Stirrupsummer encouraging families and children to attend horse racing over the summer period. Great British Racing needed to show how a race day was not all about gambling, but could be a fun filled, informative and enjoyable family day out. The visuals would needed to entice a wide target audience, adults as well as children from the age of 8 -18. The campaign would need to be accessible and feature across many different media platforms.

The solution:

First of all we created a brand identity which was rolled across a fully responsive website. The website needed to attract the younger demographic. The design is fresh, funky and appealing to the target audience. We needed content that would engage the user. The site features various competitions, like ‘Hip Clop’, a rap based competition with X Factor’s Reggie ’n Bollie, also ‘Design your own shoe’ which was promoted by Casper Lee and his 7 million YouTube followers (users were encouraged to design their own horse shoe and Casper eventually picked the winner). The site also features videos from DJ and presenter Sara Cox, quizzes, a horse name generator as well as a mobile and desktop friendly game called ‘Giddy Up’ where players must finish the race in the top 3 places.

We also created online and offline advertising, running an advert on the back cover of Time Out. Brand guidelines were also produced. The campaign was heavily supported through social media channels with the content from the various competitions as well as the promotional graphics we created.

The site has been a huge success and has brought many families to have fun days out at the races over the summer.

“STONE WERE A PLEASURE TO WORK WITH ON THIS PROJECT; ALL THE WAY FROM EARLY CONCEPT STAGES THROUGH TO ITS DELIVERY. THE WEBSITE HAS RECEIVED VERY POSITIVE FEEDBACK FROM ALL CORNERS OF THE RACING INDUSTRY AND WE COULDN’T BE HAPPIER WITH HOW IT CAME TOGETHER.”

Fred Motley, Senior Digital Marketing Executive, Great British Racing

The brief:

We were asked by Nexthink to create an eBook for their report on Enterprise IT.

The solution:

We designed it with an illustrative approach to help communicate the complicated language of the report. Using the Nexthink colour palette we created an engaging and interesting report for them. We also created an infographic summarising the report. It was very well received and has since been translated into French and German.

The Brief:

We were asked by Berkhamstead School to produce a programme and posters for their production of The Miser. The play would also go on tour to the Edinburgh fringe and would need to have stand out amoungst the many other plays at the festival.

The Solution:

After researching the narrative of the play we decided on a photographic route. We staged and shot images that conjure feelings of the tensions that run through the narrative of the play. Though essentially a comedy, the story has does have a slightly sinister plot and we wanted to get this across in the programme and promotional materials. We mixed modern typography as well as duotone imagery to give this project real impact. We were asked to create clothing for the cast at the Fringe as well as outdoor advertising.

IT WAS A PLEASURE WORKING WITH STONE CREATIVE DESIGN ON THIS PROJECT AND THEY WERE COMPLETELY COMMITTED FROM THE START TO FIND THE MOST CREATIVE SOLUTION TO THE BRIEF. NOTHING WAS EVER TOO MUCH TROUBLE AND THE QUALITY OF SERVICE WAS SECOND TO NONE. THE FINAL DESIGN WAS EXTREMELY EFFECTIVE IN ADVERTISING THE PRODUCTION WITH VISUALS THAT NOT ONLY LOOKED GOOD BUT ACTUALLY WORKED IN PRACTICE. WOULD CERTAINLY WORK WITH THEM AGAIN ON THE NEXT PROJECT. AN INSPIRATIONAL AGENCY TO WORK ALONGSIDE.

Dominic Curtis​, Director of Drama, Berkhamstead School

The brief:

We have an ongoing relationship with the CFA Society, over the years we have created infographics, folders, brochures, advertising and social media posts and campaigns. When they knew about our photography and video services they quickly got in touch to see if we could help out. They required filming to promote the CFA charter accreditation, encourage potential students and raise general awareness of the CFA Society. They wanted to use the videos on their social media channels as well as their website.

The Solution:

We attended the Charterholders graduation ceremony, interviewing several students. We also also tasked with capturing the glamour and prestige of the evening. For this reason two videos were created, one promoting the CFA charter through graduate testimonials, the other in a ‘showreel’ style promoting the evenings sense of occasion and prestige. All filming, lighting, editing, graphics, sound, design and post production were carried out in-house. The video created sits alongside all the other print, digital and social media collateral we have created, giving the CFA a distinct look and feel within a crowded market place.

The brief:

We were asked by GreenShoots Research to create a new identity, website, stationery and presentation template.

The Solution:

We created a new logo that shows progression and growth. This idea and the angles created from the logo were used throughout the other pieces of collateral. GreenShoots pride themselves on their attention to detail and their hands on approach. We wanted to get this across and came up with the idea of ‘catching’ them talking about what they do and how they can help their clients, we organised a photoshoot and took all the photos in house. The photography and graphics were the basis for the website and presentation template we were asked to create. The finished result gives GreenShoots a positive, approachable and professional look across their brand. The website is fully responsive and can be updated by themselves, they also have a library of images to use from the photoshoot.

A HUGE THANK YOU TO THE TEAM AT STONE CREATIVE DESIGN FOR THE DESIGN AND MANAGEMENT OF OUR COMPANY REBRAND.  THE WHOLE TEAM WERE GREAT TO WORK WITH.  YOU REALLY TOOK THE TIME TO UNDERSTAND OUR BUSINESS AND LED US EXPERTLY THROUGH THE ENTIRE PROCESS TO AN END RESULT WE WERE REALLY PLEASED WITH.  OUR NEW LOGO, WEBSITE AND COMMUNICATION MATERIALS FIT PERFECTLY WITH THE OBJECTIVES WE WERE TRYING TO ACHIEVE.

Rob Carpenter, Director, GreenShoots Research

The Brief:

We have a longstanding relationship with CFA UK. They came to us to produce identities for a series of qualifications they offer.

The solution:

To ensure that these were recognisable CFA products, we worked closely with their main identity. Ultimately these had to sit under the CFA umbrella, whilst remaining distinguishable in their own right. This was achieved by deconstructing and using elements from the main CFA identity, and using their house fonts and their secondary colour palette. We created a system that can grow as and when the number of courses increase.

The Brief:

Initially we were approached by Stuart Poulson to help promote his motorbike dealership business by creating promotional videos to be used on social media and on Poulson Creative’s website. He wanted the them to capture the cool and custom feel of the shop and in particular the motorbike sector.

Following the success of the video he asked us to look at his branding, which was a big move being that the company was only a year old. The feeling he has was that the initial logo now looked out of date compared to the video/promotional material we had produced.

The Solution:

We created a list of questions to ask Stuart and filmed his responses. By understanding what was important to him and his business we were able to get across the key points in the short videos using only graphics to ‘shout’ out his USPs. The interview piece give a real flavour of what Poulson Creative is all about. As well as the filming, we wrote the questions, produced graphics, selected music and edited all three videos.

To create new branding we set up a branding workshop. This phase two of the project turned into clothing as well as the new logo. The logo encapsulates the look and feel Stuart is trying to get across and appeals to the motorcycle community.

THE GUYS AT STONE CREATIVE FRANKLY DID AN AWESOME JOB, THEY ARRANGED A DAY TO SUIT ME, TOOK TIME TO CONSULT ME ON THE MOST IMPORTANT PARTS OF MY BUSINESS AND WHAT NEEDS TO STAND OUT. EVERYTHING FROM CAMERA SHOTS, TO THE TYPE OF TEXT USED WHEN EDITING WAS CAREFULLY THOUGHT OUT, AFTER JUST A SHORT TIME FILMING AND SPEAKING TO ME THEY CREATED A VERY PREMIUM SHORT FILM THAT I AM PROUD TO SHARE AND SHOUT ABOUT – DISPLAYING MY BUSINESS IN THE BEST POSSIBLE LIGHT. PAUL AND EAMONN BOTH GAVE EVERYTHING A PERSONAL TOUCH. I HIGHLY RECOMMEND THEM TO ANYONE WHO IS LOOKING TO STAND OUT FROM THE CROWD, AND GIVE YOUR BRAND THE RIGHT LOOK!

Stuart Poulson, Owner, Poulson Creative

The Brief:

Londinium PR are a team of public relations consultants. They came to us to create a logo, branding, brand guidelines and a website.

The Solution:

Whilst this was a newly formed company the emphasis, as the company name suggests should evoke a sense of history, location and prestige. The colour palette and fonts were deliberately authoritative and the logo itself has connotations of a crown, roman numerals and a historic feel, yet could also be considered to be showing people sat around a table discussing, which is very much part of Londinium’s work.

We met with and photographed the team, which adds a sense of personalisation and interest to their bespoke website. The site is responsive and was built using a content management system allowing the client to update it themselves.

We also provided them with a set of brand guidelines to ensure their brand is consistent going forward.

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