Drone
The Brief:
The Ride of the Ruperts is an annual charity event, where motorcycle enthusiasts dress up in their most dapper clothes and take a ride together. Primarily featuring classic motorcycles, they wanted to create a video that captures the spirit of the day and also be used to help promote the ride in future years. All the proceeds go to Whizz Kidz, the children’s wheelchair charity.
The Solution:
We discussed in detail the requirements of the film, namely a version to be placed on their website, but also the ability to create shorter cuts for future social media promotion. Our concept began with a rider waking up early, putting on his dapper clothes and heading out to the event on his bike and side-car. To add narrative, we scripted a voiceover, which was kindly read by the BBC Sussex presenter Emily Jeffery. This appeared to play through the kitchen radio as the rider prepared himself for the day ahead. The short film was shot over 2 days.
The fresh approach to our charity fundraiser and amazing video was something that fitted our needs completely. Also, our social media snippets that I have no doubt will drum up more business. Thank you once again, I couldn’t recommend you more highly.
Stefano Morrelli, Founder
The brief:
We were asked to create an logo, signage, leaflets and a responsive website for a secondhand car dealership in Buckinghamshire. The garage has been in the area for over 40’s and the branding had to encompass this traditional and family feel, whilst still being modern and trustworthy.
The Solution:
After creating the initial branding and supporting elements, one of the harder jobs was designing and creating a responsive website. CMC realised that the internet was becoming a powerful tool for them, more and more of their potential clients were viewing cars on their mobile phones. We created a site that can be viewed on all devices, that sums up the nature of the company. It is built on a Word Press platform and they were given training on the simple content management system,. The site allows the user to search for specific details i.e Manufacture, colour, number of seats etc. We used analytics on their previous site to build a new site which targets the information their costumers are looking for and allows them to access it quickly. We also undertook all the photography on the site.
STONE CREATIVE DESIGN HAVE BEEN EXCELLENT, FROM THE INITAL BRANDING, TO THE CREATION OF THE NEW WEBSITE. WE ARE A FAMILY RUN COMPANY AND WE WANTED THAT TO COME ACROSS IN OUR BRANDING, BUT WE REALISED THAT WE NEED TO MOVE ALONG WITH NEW TECHNOLOGY. THE WEBSITE THAT RESIZES ON ALL DIFFERENT DEVICES WAS EXACTLY WHAT WE ARE AFTER, COMBINING THIS WITH THE FACT IS SO EASY TO UPDATE AND ADD CARS IS GREAT. WE ARE ALREADY RECEIVING SALES AND ENQUIRES THROUGH THE NEW SITE, MUCH MORE THEN PREVIOUSLY.
Edward Alty, Director, The Chalfonts Motor Company
The Brief:
One of Eamonn’s main passions outside the design world is motor-biking. Through his own riding experiences he discovered there wasn’t anything that encouraged people like himself, close to his own location to meet and ride together. He decided to create a community based website where riders can connect with other like-minded bikers wherever they are in the world. The internal brief was to create a responsive website, where people could plot their location, find and create rides, meet and make new friends.
THE SOLUTION:
The Weekly Ride was born. A purpose built social networking platform for bikers. By being part of the Weekly Ride, bikers are able to connect with others anywhere in the world, allowing them to create and invite them on any number of rides which can be mapped out and organised on the site itself. The site has quickly amassed 1,000 riders and lists friends such as the Movember Foundation, Bikenav and BikerBNB.
To raise awareness of the site, we organised a photo shoot, created and filmed video and launched an advertising campaign which was used on social media platforms.
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