Graphic Design

The Brief:

Working with one of our clients, Kanda, we were asked to collaborate on a short film and brochure for their client, London Square. They wanted to showcase what London Square and their partners can bring to local communities through their close collaborations when taking on regeneration within an area.

The Solution:

We worked together with Kanda to create a storyboard. We then created a visual style for the graphical language. Once the storyboard was approved, we filmed on location at various London Square developments, and purpose built community hubs, including Tannery Arts, Bermondsey and Streatham Space Project. Whilst filming we also shot the photography to be used in the brochure. We then edited the film, including graphics and music. Following this, we designed a 32 page brochure following through the design style we had created for the video.

The Brief:

We were asked by Electron to come up with a new visual language and style for their brand. This included a new logo and tool kit with a graphical language they could use going forward. Their technology enables operators of networks, systems, local energy markets and distributed energy assets to unlock value in decarbonising energy systems.

The Solution:

Electron are at the forefront of technology and wanted a brand that conveyed this. We created a logo, subtly moving their previous one forward (as opposed to a complete re-design), produced brand guidelines and crucially a super graphic for use throughout all of their collateral.

The Brief:

We have a long-standing relationship with Kanda. In 2021 they decided to alter their business model, separating into three clear divisions. As a result of this restructure, it was decided that an entire brand overview should take place. They asked us to lead the project and work with their internal creative team. We created brand workshops and a brief for the team to work to.

The Solution:

The name Kanda is a hybrid of the idea of being candid, frank, honest and open. This is the concept that all creative work was judged against. The circles overlap to show inclusivity, community and the combining of ideas, all of which are imperative to Kanda’s business. Once a logo was chosen we produced brand guidelines, Word/Power Point presentation templates, designed and built a fully responsive website and photographed all staff members. We continue to enjoy a close working relationship and the latest piece of work is a short corporate film, showcasing Kanda’s brand values. We story-boarded, filmed, edited and produced this, including all the animation and photography.

The Brief:

McO are international civil litigators, with offices in the UK and US. Their purpose is to make whole those who have suffered injustice and their vision is a better world where the law works for everyone. They came to us requiring a new brand and website.

The Solution:

We started by hosting a brand workshop at their offices. This armed us with a comprehensive, strategic brief. They wanted a very simple and clean approach, with a colour palette which is sophisticated but playful and welcoming. Once the logo was chosen we created brand guidelines and went on to design and build a responsive site, which they are able to update themselves when required.

The brief:

Marks and Spencer came to us needing some bespoke infographics and some social media assets to create a campaign to promote British Farmers.

The Solution:

We created an infographic displaying various facts and figures relating to M&S Food’s campaign. Once the infographic was created and designed we carved the information up into bite-sized morsels, to be used as Instagram posts and stories to over 1 million of their followers. This wasn’t just design, this was Stone Creative Design!

The brief:

AW Collective are sales representatives for many high-end interior design brands including Liberty, Jennifer Manners and Hamilton West Wallpapers.

The Solution:

When trying to lure some of the world’s leading interior designers into purchasing a client’s luxury fittings, a brand needs to reflect prestige and stature, which was very much the brief when AW Collective came to us. We purposely created a simple, elegant logo that could then be used to form a pattern. We produced a landing page website and a more detailed digital PDF document, which could be tailored for use in both presentations and sent directly to potential leads.

The brief:

Ancala Partners is an experienced and entrepreneurial investment manager, focused on investing in critical mid-market infrastructure assets, sourcing differentiated opportunities which proactively manage to create value for all stakeholders, Ancala came to us requiring a new website. They wanted it to be bespoke, modern and work across multiple platforms. They also wanted to be able to update the site themselves when required.

The solution:

Using their current logo, we were inspired by the angle on the letter ‘A’. We designed and built a fully responsive WordPress site and gave them training on how to use it. As part of the design process, we created a brand guidelines document for external and internal communications. We also wanted to add some individuality and personality to the website, which was achieved by a photoshoot at their offices, capturing documentary-style, informal images of the staff within their environment.

Stone Creative Design were a joy to work with, our website is so important to us and we needed to get it right. They led the project through many stages site maps, wireframes and designs etc. The fact that they could also offer photography was a bonus, it just meant we were dealing with one creative agency for everything. We will continue to work with them on our design and photography requirements.

Spence Clunie, Managing Partner

The Brief:

An ongoing relationship producing: conference and event brochures, advertising, online banners, conference collateral, signage and programmes, corporate brochures, email marketing.

The Solution:

We create the design for each conference, the styling of which is then applied to all literature throughout the marketing campaign and used on site at over 25 events per year. Our relationship continues to grow after working together for 7 years.

The Brief:

To create a logo, website, advertising and stationery for an affiliate and SEO marketing agency.

The Solution:

7thingsmedia are all about ‘making their mark’ in their sector. This led to the idea of producing a logo that was fundamentally a sticker, giving them an iconic, contemporary, individual and memorable logo. The sticker idea was then ‘applied’ literally to all marketing collateral, the business cards are produced as stickers, giving a really bespoke feel to every business card. The website again follows the idea through, showing pictures of their office and surrounding area where we have physically stuck logo stickers in places that help the narrative of the website and simply photographed them.

STONE CREATIVE DESIGN GOT UNDER THE SKIN OF OUR DESIRED BRAND FOCUS FOR 7THINGSMEDIA AND WORKING TOGETHER WE’VE CREATED A DISTINCTIVE, PROUD AND PERSONAL CONCEPT WHICH WILL ENABLE US TO STRENGTHEN OUR POSITION IN THE MARKETING PLACE PLUS ALLOWING US TO FURTHER SCALE OUR OPERATIONS & AGENCY RESPECT MOVING FORWARD.

Chris Bishop, Managing Director, 7thingsmedia

The brief:

To design the short book of SHHiRT and other pieces of collateral. SHHiRT wanted to raise awareness and thought a fun, thought provoking small brochure would help them achieve their goal of getting more people interested in the fledgling charity.

The solution:

We created a brochure and pull up panels. The concept was simple, we took the playful drawn nature of the SHHiRT logo and decided to use illustration to communicate key messages. This led to the creation of a SHHiRT family of characters who are working all together to help promote the charity.

STONE CREATIVE DESIGN WERE GREAT TO WORK WITH FROM BEGINNING TO END. THEY INTERPRETED OUR BRIEF PERFECTLY TO PRODUCE UNIQUE, ATTENTION GRABBING COLLATERAL FOR SHHIRT THAT CAPTURED OUR BRAND PERSONA PERFECTLY AND DELIVERED RESULTS. WE WILL DEFINITELY USE THEM AGAIN.

Matt Bidwell, Trustee, SHHiRT

The Brief:

To help an existing charity raise awareness and produce literature to support their charitable events. We are proud to work with Willow and have done so on many projects including brochures, event branding, advertising, online banners, corporate brochures and email marketing.

The Solution:

We took the existing Willow brand and created a range of collateral. We have also created items for individual events that fit within the Willow family. The work has to be as impactful as possible to stand out in the charity sector. What we have already produced has hopefully helped change the lives of the people that Willow support.

The brief:

We were asked to create a logo and website for a new photographic library, specialising in images of older people. They wanted to be the ‘go to’ destination for any agency, designer, media owner, journalist or product marketing team looking for photos of ordinary people doing ordinary or extraordinary things!.

The solution:

The identity is a bespoke font and the icon represents the ‘focus/shutter’ graphics used on cameras and also creates a ‘G’ and ‘S’. We created a website design that is responsive (changes size depending on device) that users can log in to, create lightboxes, purchase and download images. Photographers can create profiles, upload images and sell their work.

WE HAVE WORKED WITH STONE CREATIVE DESIGN ON A NUMBER OF OTHER PROJECTS AND TRUSTED THEM TO CREATE A BRAND WHICH REFLECTED OUR AIMS AND WOULD APPEAL TO OUR AUDIENCE OF AGENCY AND MEDIA PUBLISHERS. THEY PRODUCED THE SITE MAP STRUCTURE, WIREFRAMES, DESIGN AND BUILT A FRONTEND CMS THAT IS EASY TO USE AND UPDATE, WE ARE VERY PLEASED WITH THE RESULTS.

Dick Lumsden, Managing Director, Greystock

The brief:

We were initially asked to create a new identity and brand guidelines for London Councils. After much consideration they decided not to implement this, mainly due to cost implications. However they tasked us to breathe new life to the old identity.

The Solution:

We had to create online and offline guidelines, a tool box of design elements and a new colour palette they could use. We then created sub brand logos for all 10 of the services that London Councils offer, including an identity for London Councils Freedom Pass, a service used by over 2 million Londoners.

LONDON COUNCILS APPROACHED STONE CREATIVE DESIGN TO BRING OUR PRINT BRANDING INTO THE DIGITAL AGE AND TO LAY THE GROUNDWORK FOR SOME MAJOR WEB DESIGN WORK. THEY WERE QUICK TO GRASP OUR PROBLEM AND MANAGED THE PROJECT REALLY SMOOTHLY. THEIR DESIGN WORK WAS EXCELLENT AND THEIR APPROACH WAS REALLY FLEXIBLE, EVEN ACCOMMODATING US CHANGING THE BRIEF PART WAY THROUGH THE PROJECT! THE DESIGNS TOOK ONLY MINOR MODIFICATIONS IN ORDER TO GET TO A POINT WHERE EVERYONE WAS SATISFIED.

Stephen Caffarey, E-communications manager, London Councils

The Brief:

To design and create collateral to help Sainsbury’s inform the public about the opening of new stores.

The Solution:

We create ongoing campaigns based on the Sainsbury’s look and feel. We work on newsletters, A5 brochures, exhibition Broc and micro sites aimed at the general public to help Sainsbury’s communicate their new proposals.

The Brief:

This one is our own in-house initiated project! We love graphic design and we love football too, so we thought why not bring these two wonderful things together? We also wanted to create a website where we could showcase great artists producing football related artworks as well as our own.

The Solution:

We all set about creating concepts based on our favourite teams, special football moments, grounds and anything and everything to do with football, whilst combining our graphic designs skills. The result is a broad range of football related art, which we are now regularly selling as limited edition pieces. A web site was built and we found other like minded individuals and have been showcasing their work and our own, on our website ever since, regularly updating it when we see something we like.

The brief:

We were asked to create an logo, signage, leaflets and a responsive website for a secondhand car dealership in Buckinghamshire. The garage has been in the area for over 40’s and the branding had to encompass this traditional and family feel, whilst still being modern and trustworthy.

The Solution:

After creating the initial branding and supporting elements, one of the harder jobs was designing and creating a responsive website. CMC realised that the internet was becoming a powerful tool for them, more and more of their potential clients were viewing cars on their mobile phones. We created a site that can be viewed on all devices, that sums up the nature of the company. It is built on a Word Press platform and they were given training on the simple content management system,. The site allows the user to search for specific details i.e Manufacture, colour, number of seats etc. We used analytics on their previous site to build a new site which targets the information their costumers are looking for and allows them to access it quickly. We also undertook all the photography on the site.

STONE CREATIVE DESIGN HAVE BEEN EXCELLENT, FROM THE INITAL BRANDING, TO THE CREATION OF THE NEW WEBSITE. WE ARE A FAMILY RUN COMPANY AND WE WANTED THAT TO COME ACROSS IN OUR BRANDING, BUT WE REALISED THAT WE NEED TO MOVE ALONG WITH NEW TECHNOLOGY. THE WEBSITE THAT RESIZES ON ALL DIFFERENT DEVICES WAS EXACTLY WHAT WE ARE AFTER, COMBINING THIS WITH THE FACT IS SO EASY TO UPDATE AND ADD CARS IS GREAT. WE ARE ALREADY RECEIVING SALES AND ENQUIRES THROUGH THE NEW SITE, MUCH MORE THEN PREVIOUSLY.

Edward Alty, Director, The Chalfonts Motor Company

The brief:

Over the last few years we have worked alongside Riley Communications to design a book, written by Pete Brown on the growing trends of the cask ale industry. Each year our brief has been to produce a 52 page booklet that improves and evolves from the previous one.

The Solution:

Over the years we have produced designs that were based on beer mats, pub interiors, beer pumps and all things beery! This years design was a mixture of good photography and infographics with more of an urban gritty feel. To accompany the book we also produced a 6 page summary brochure as well as a powerpoint presentation.

The brief:

We were initially briefed to create a range of collateral that would work alongside their current logo. This included stationery items, Power Point presentations, reports, press releases as well as an A5 brochure. The strength of this work led to us being asked to create their website.

The solution:

We wanted to produce a fully responsive site which could work across the different platforms it may be viewed on. They wanted to be able to make updates themselves via a CMS platform and also get great rankings on Google. The result of all this hard work is a set of cohesive elements that all work together and communicate the same visual and tonal language of the Positive Marketing brand.

THE TEAM AT STONE CREATIVE IS A PRETTY PERFECT MIX OF WISDOM, CREATIVE FLAIR AND EXPERIENCE. WE LIKE THEIR ABILITY TO PUSH US IN THE RIGHT DIRECTION AND MAKE OUR CRAZED THOUGHTS AND FINE WORDS LOOK GREAT. THESE GUYS ARE GOOD – JUST DON’T TELL EVERYONE!

Paul Maher, Managing Director, Positive Marketing

The brief:

To design and create collateral promoting Symantec’s key messaging to it’s customers through reports, infographics and micro sites. One brief was to find a way to showcase the new responsibilities for companies regarding data capture and security across varying media.

The Solution:

We created a concept based on evolution and how the animal kingdom protect their young to ensure survival. We commissioned an illustrator to bring the animals to life and the idea was rolled out through the brochure, infographics and online/offline advertising. We also created a micro site to house all the various pieces of collateral and each element was translated into four languages.

The Brief:

We were asked to create an identity for a new London bridge across the Thames. With the backing of Wandsworth council this would be one of the first Thames crossings developed specifically to meet the needs of both pedestrians and cyclists. The logo would primarily be used for the consultation phase of the project. It needed to engage with local residents and reflect the bridge’s amazing architecture. It also had to be simplistic and should consider longevity being that it could form the identity for the bridge on completion of this phase.

The Solution:

Following an international design competition, Bystrup had been commissioned by Wandsworth Council to design the bridge. Taking it’s architecture as our starting point, we explored various abstract forms of it’s design. Once the logo was approved we produced brand guidelines and it has now been used extensively online and at exhibitions during it’s consultation process.

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