Illustration

The brief:

Marks and Spencer came to us needing some bespoke infographics and some social media assets to create a campaign to promote British Farmers.

The Solution:

We created an infographic displaying various facts and figures relating to M&S Food’s campaign. Once the infographic was created and designed we carved the information up into bite-sized morsels, to be used as Instagram posts and stories to over 1 million of their followers. This wasn’t just design, this was Stone Creative Design!

The Brief:

To help an existing charity raise awareness and produce literature to support their charitable events. We are proud to work with Willow and have done so on many projects including brochures, event branding, advertising, online banners, corporate brochures and email marketing.

The Solution:

We took the existing Willow brand and created a range of collateral. We have also created items for individual events that fit within the Willow family. The work has to be as impactful as possible to stand out in the charity sector. What we have already produced has hopefully helped change the lives of the people that Willow support.

The Brief:

This one is our own in-house initiated project! We love graphic design and we love football too, so we thought why not bring these two wonderful things together? We also wanted to create a website where we could showcase great artists producing football related artworks as well as our own.

The Solution:

We all set about creating concepts based on our favourite teams, special football moments, grounds and anything and everything to do with football, whilst combining our graphic designs skills. The result is a broad range of football related art, which we are now regularly selling as limited edition pieces. A web site was built and we found other like minded individuals and have been showcasing their work and our own, on our website ever since, regularly updating it when we see something we like.

The brief:

To design and create collateral promoting Symantec’s key messaging to it’s customers through reports, infographics and micro sites. One brief was to find a way to showcase the new responsibilities for companies regarding data capture and security across varying media.

The Solution:

We created a concept based on evolution and how the animal kingdom protect their young to ensure survival. We commissioned an illustrator to bring the animals to life and the idea was rolled out through the brochure, infographics and online/offline advertising. We also created a micro site to house all the various pieces of collateral and each element was translated into four languages.

The Brief:

We were asked by Adam Leventhal (Sky Sports) through his publishing company, Tales From to design a new book cover entitled Rocket Men.

THE SOLUTION:

Rocket Men charts the journey of Luther Blissett, Ross Jenkins, Ian Bolton and Steve Sherwood, the only men to play in all four divisions during Watford FC’s incredible rise under Graham Taylor that started in the late 1970’s. The book cover was illustrated in a comic fashion being that their journey was not unlike something out of ‘Roy of the Rovers’. We added elements to the illustration that we hoped Watford fans would spot the more they looked at the cover. The flames and smoke that emit from the rocket forms the antlers of the clubs iconic hart that sits on the badge and the window of the rocket was shaped to emulate the badge itself.

Aside from this we photographed the first private meeting of the four ‘Rocket Men’ in twenty years or more. These images and the book cover graphics formed the basis of social media marketing for the book sold out launch event at Watford Palace Theatre. We shot this evening as well as the accompanying press tour at the BBC, Sky Sports and Talk Sport Radio.

The brief:

To modernise the Royal College of Surgeons logo, improve legibility, create versions that work at different sizes. We were also asked to supply a definitive brand guidelines document incorporating colour palettes, typography guidance, logo placement, online and offline collateral design templates, stationary items and signage. We were also tasked with creating sub brands for all of the RCS’ divisions including the Hunterian Museum.

The Solution:

We wanted to keep the symbolism and tradition of the original eagle, but make it more modern and easier to view at all different sizes. This was achieved by illustrating the eagle out of positive shapes rather than thin lines, we also introduced a new font to work alongside the new mark whilst still maintaining the heritage of the brand. Once the logo was finalised we rolled out a comprehensive 45 page brand guidelines document. We also produced templates for their reports, brochures, email campaigns, stationary and signage.

IT HAS BEEN REALLY GREAT WORKING WITH YOU ALL, THE REACTION TO THE NEW DESIGN AND GUIDELINES FROM ALL DEPARTMENTS HAS BEEN OVERWHELMINGLY POSITIVE, SO FROM THE VERY TENTATIVE PITCH I AM REALLY PLEASED WITH THE RESULTS. IT WILL BE AMAZING TO SEE THE EAGLE COME INTO NEW LIFE! SCD HAVE BEEN REALLY AMAZING TO WORK WITH AND THANK YOU FOR ALL YOUR HELP.

Fiona Edwards, Membership Communications Manager, The Royal College of Surgeons

The brief:

We were briefed to help create a seasonal campaign called #Stirrupsummer encouraging families and children to attend horse racing over the summer period. Great British Racing needed to show how a race day was not all about gambling, but could be a fun filled, informative and enjoyable family day out. The visuals would needed to entice a wide target audience, adults as well as children from the age of 8 -18. The campaign would need to be accessible and feature across many different media platforms.

The solution:

First of all we created a brand identity which was rolled across a fully responsive website. The website needed to attract the younger demographic. The design is fresh, funky and appealing to the target audience. We needed content that would engage the user. The site features various competitions, like ‘Hip Clop’, a rap based competition with X Factor’s Reggie ’n Bollie, also ‘Design your own shoe’ which was promoted by Casper Lee and his 7 million YouTube followers (users were encouraged to design their own horse shoe and Casper eventually picked the winner). The site also features videos from DJ and presenter Sara Cox, quizzes, a horse name generator as well as a mobile and desktop friendly game called ‘Giddy Up’ where players must finish the race in the top 3 places.

We also created online and offline advertising, running an advert on the back cover of Time Out. Brand guidelines were also produced. The campaign was heavily supported through social media channels with the content from the various competitions as well as the promotional graphics we created.

The site has been a huge success and has brought many families to have fun days out at the races over the summer.

“STONE WERE A PLEASURE TO WORK WITH ON THIS PROJECT; ALL THE WAY FROM EARLY CONCEPT STAGES THROUGH TO ITS DELIVERY. THE WEBSITE HAS RECEIVED VERY POSITIVE FEEDBACK FROM ALL CORNERS OF THE RACING INDUSTRY AND WE COULDN’T BE HAPPIER WITH HOW IT CAME TOGETHER.”

Fred Motley, Senior Digital Marketing Executive, Great British Racing

The brief:

We were asked by Nexthink to create an eBook for their report on Enterprise IT.

The solution:

We designed it with an illustrative approach to help communicate the complicated language of the report. Using the Nexthink colour palette we created an engaging and interesting report for them. We also created an infographic summarising the report. It was very well received and has since been translated into French and German.

The brief:

We were asked by the Metro online to produce them a World Cup poster to demonstrate the Metro’s support for England’s 2018 World Cup campaign in Russia.

The Solution:

We wanted to create a poster inspired by the famous Russian revolution artworks of the past. We wanted the image to work in full colour as well as one colour. As the poster was a free download on the Metro website, we realised that people maybe printing it out of their offices printers, so important not to use all the ink!. These one colour artworks only added to the feeling of the ‘revolution’ style posters created in the past on limited budgets in the past. As everyone else we full got behind England’s exciting World Cup campaign.

The brief:

We were asked by Adam Leventhal (Sky Sports) and his publishing company, Tales From to design a new book entitled the A-Z of Watford FC.

The Solution:

Tales From encouraged supporters on social media to give their suggestions for each letter within this book. With that in mind, our concept was to individually photograph 26 supporters around the football ground on a match-day holding a board with a letter of the alphabet on.

To compliment the photographic approach, we created a bespoke typeface which we based on the iconic Watford FC scoreboard from the 1980’s and designed each one of the 116 pages in-house. We wanted the book to have a very different feel and purposely opted for a two colour print run in the yellow and black associated with Watford FC.

We also produced promotional graphics including posters and visuals to be used in various social media channels.

The Brief:

Initially we were approached by Stuart Poulson to help promote his motorbike dealership business by creating promotional videos to be used on social media and on Poulson Creative’s website. He wanted the them to capture the cool and custom feel of the shop and in particular the motorbike sector.

Following the success of the video he asked us to look at his branding, which was a big move being that the company was only a year old. The feeling he has was that the initial logo now looked out of date compared to the video/promotional material we had produced.

The Solution:

We created a list of questions to ask Stuart and filmed his responses. By understanding what was important to him and his business we were able to get across the key points in the short videos using only graphics to ‘shout’ out his USPs. The interview piece give a real flavour of what Poulson Creative is all about. As well as the filming, we wrote the questions, produced graphics, selected music and edited all three videos.

To create new branding we set up a branding workshop. This phase two of the project turned into clothing as well as the new logo. The logo encapsulates the look and feel Stuart is trying to get across and appeals to the motorcycle community.

THE GUYS AT STONE CREATIVE FRANKLY DID AN AWESOME JOB, THEY ARRANGED A DAY TO SUIT ME, TOOK TIME TO CONSULT ME ON THE MOST IMPORTANT PARTS OF MY BUSINESS AND WHAT NEEDS TO STAND OUT. EVERYTHING FROM CAMERA SHOTS, TO THE TYPE OF TEXT USED WHEN EDITING WAS CAREFULLY THOUGHT OUT, AFTER JUST A SHORT TIME FILMING AND SPEAKING TO ME THEY CREATED A VERY PREMIUM SHORT FILM THAT I AM PROUD TO SHARE AND SHOUT ABOUT – DISPLAYING MY BUSINESS IN THE BEST POSSIBLE LIGHT. PAUL AND EAMONN BOTH GAVE EVERYTHING A PERSONAL TOUCH. I HIGHLY RECOMMEND THEM TO ANYONE WHO IS LOOKING TO STAND OUT FROM THE CROWD, AND GIVE YOUR BRAND THE RIGHT LOOK!

Stuart Poulson, Owner, Poulson Creative

The brief:

We have been working with Tales From for the last few years, creating book covers, shooting photography and filming their live events. They felt a change of direction in their branding was required due to a sway of emphasis from print to online.

The Solution:

The circular logo and directional arrow represents a consistent forward moving cycle of content that Tales From provide, be it through printed books, reviews, events or on camera. The arrow metaphorically delivers their brand name ‘Tales From’. This really comes across on the animated logo and it was key realising that this would not just be a static logo when undertaking the design process.

The logo and graphical elements were used to roll out animated idents for a newly formed YouTube channel and a brand guidelines document was produced for the client.

The Brief:

One of Eamonn’s main passions outside the design world is motor-biking. Through his own riding experiences he discovered there wasn’t anything that encouraged people like himself, close to his own location to meet and ride together. He decided to create a community based website where riders can connect with other like-minded bikers wherever they are in the world. The internal brief was to create a responsive website, where people could plot their location, find and create rides, meet and make new friends.

THE SOLUTION:

The Weekly Ride was born. A purpose built social networking platform for bikers. By being part of the Weekly Ride, bikers are able to connect with others anywhere in the world, allowing them to create and invite them on any number of rides which can be mapped out and organised on the site itself. The site has quickly amassed 1,000 riders and lists friends such as the Movember Foundation, Bikenav and BikerBNB.
To raise awareness of the site, we organised a photo shoot, created and filmed video and launched an advertising campaign which was used on social media platforms.

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