Social media

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The brief:

Public consultations are at the heart of urban redevelopment and regeneration.

The Solution:

Professional images bring relevancy to local campaigns – both by establishing a bank of appropriate images for marketing and also shooting the events themselves. We have also taken it one step further and shot the interiors of finished developments and functions within them.

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THE BRIEF:

St Thomas More School, London approached us to create a promotional video for potential Year 7 students. It would be sent to local primary schools and shown at the school open evening to encourage young children and their families that this school was the right choice for them.

The solution:

Working with the school, we identified key messages they wanted to get across. We particularly felt it to be identifiable and relevant to the children by addressing the kind of questions they would have when moving up from a junior to senior school.

Our concept broke it down into a series of key questions illustrated on a white board which could be viewed as a single film or broken down into separate videos for social media.

From initial meetings and storyboarding, through to filming, drone footage, editing and illustrations, the video was a great success with the school. We have since been commissioned to produce their sixth form video later this year.

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It was a pleasure to work with Stone Creative Design. Their creative ideas, professionalism and attention to detail ensured that our vision was delivered to our target audience. They took time to understand our values and their personal touch made both staff and pupils feel at ease and confident in the process. We look forward to working with Stone Creative Design on future projects.

Assistant Headteacher, St Thomas More Catholic School
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THE BRIEF:

Islington council wanted to make a film that focuses on trauma in young children (4-8 years old). They wanted to train teachers and parents what exactly happens within a child’s brain, and what causes them to behave the way they do. This was a collaborative project within Islington Council, Islington Child and Adolescent Mental Health Service (CAMHS) and Islington trauma informed practices (iTIPs).

The solution:

We worked together with Islington, CAMHS and iTIPS to come up with a plan. This was to be used not only in Islington but nationally as a training tool for teachers and parents. The team found a local school willing to be filmed, and permissions obtained. We created a storyboard outlining the narrative, created illustrations and title slides so key areas of the brain could be identified. We advised on ideal shooting locations, filmed at the school and identified children who would engage with the camera.

Following Islington brand guidelines, we then worked on post-production to create a cohesive film incorporating our illustrations and music to the final piece.

We would like to say a huge thank you for working with us on our short educational video. Your friendly, relaxed and totally professional approach was much appreciated. We also appreciated your guidance, advice and ideas, which made the whole project a really great experience! We look forward to working with you again.

Jane Schofield, Health and Well Being Development Officer

The Brief:

Central Primary School in Watford approached us to film a promotional piece for prospective parents. They were also looking to update their website so we were asked to take new photographs for it.

The Solution:

Central Primary is a hugely diverse school with over 50 different languages spoken. Keen to celebrate this, our concept began with the staff welcoming viewers in different dialects. It then showcases the school’s curriculum with narration and classroom activities and finishes with some children saying their motto’ Children are Central’ also in multiple languages. This together with the photography was shot across 2 days.

It has been great working with Stone Creative design in order to complete a video and new website photos to showcase our school. They went above and beyond to ensure that the final products were exactly what we were hoping for, and they exceeded our expectations. All work was completed in a non intrusive way so that we were able to highlight what actually happens on a day to day basis at the school. I can’t recommend them enough.

Katy Devenport, Headmistress

The Brief:

Working with one of our clients, Kanda, we were asked to collaborate on a short film and brochure for their client, London Square. They wanted to showcase what London Square and their partners can bring to local communities through their close collaborations when taking on regeneration within an area.

The Solution:

We worked together with Kanda to create a storyboard. We then created a visual style for the graphical language. Once the storyboard was approved, we filmed on location at various London Square developments, and purpose built community hubs, including Tannery Arts, Bermondsey and Streatham Space Project. Whilst filming we also shot the photography to be used in the brochure. We then edited the film, including graphics and music. Following this, we designed a 32 page brochure following through the design style we had created for the video.

The brief:

Marks and Spencer came to us needing some bespoke infographics and some social media assets to create a campaign to promote British Farmers.

The Solution:

We created an infographic displaying various facts and figures relating to M&S Food’s campaign. Once the infographic was created and designed we carved the information up into bite-sized morsels, to be used as Instagram posts and stories to over 1 million of their followers. This wasn’t just design, this was Stone Creative Design!

The Brief:

The Ride of the Ruperts is an annual charity event, where motorcycle enthusiasts dress up in their most dapper clothes and take a ride together. Primarily featuring classic motorcycles, they wanted to create a video that captures the spirit of the day and also be used to help promote the ride in future years. All the proceeds go to Whizz Kidz, the children’s wheelchair charity.

The Solution:

We discussed in detail the requirements of the film, namely a version to be placed on their website, but also the ability to create shorter cuts for future social media promotion. Our concept began with a rider waking up early, putting on his dapper clothes and heading out to the event on his bike and side-car. To add narrative, we scripted a voiceover, which was kindly read by the BBC Sussex presenter Emily Jeffery. This appeared to play through the kitchen radio as the rider prepared himself for the day ahead. The short film was shot over 2 days.

The fresh approach to our charity fundraiser and amazing video was something that fitted our needs completely. Also, our social media snippets that I have no doubt will drum up more business. Thank you once again, I couldn’t recommend you more highly.

Stefano Morrelli, Founder

The brief:

Gingerbread are a charity that helps single parents. They provide information to help them support themselves and their family. They campaign and influence policy to reduce stigma, and make services more accessible to all families – whatever their shape or size. They came to us to work with them on a short fundraising campaign film. 

The solution:

We worked on a storyboard with Gingerbread to ascertain what they wanted to get across and understand their goals for the film. We shot on location at their office and at various locations with both parents and staff. The film was released ahead of the campaign push and helped them raise over £30,000.

The Brief:

An ongoing relationship producing: conference and event brochures, advertising, online banners, conference collateral, signage and programmes, corporate brochures, email marketing.

The Solution:

We create the design for each conference, the styling of which is then applied to all literature throughout the marketing campaign and used on site at over 25 events per year. Our relationship continues to grow after working together for 7 years.

The brief:

We were asked to create a logo and website for a new photographic library, specialising in images of older people. They wanted to be the ‘go to’ destination for any agency, designer, media owner, journalist or product marketing team looking for photos of ordinary people doing ordinary or extraordinary things!.

The solution:

The identity is a bespoke font and the icon represents the ‘focus/shutter’ graphics used on cameras and also creates a ‘G’ and ‘S’. We created a website design that is responsive (changes size depending on device) that users can log in to, create lightboxes, purchase and download images. Photographers can create profiles, upload images and sell their work.

WE HAVE WORKED WITH STONE CREATIVE DESIGN ON A NUMBER OF OTHER PROJECTS AND TRUSTED THEM TO CREATE A BRAND WHICH REFLECTED OUR AIMS AND WOULD APPEAL TO OUR AUDIENCE OF AGENCY AND MEDIA PUBLISHERS. THEY PRODUCED THE SITE MAP STRUCTURE, WIREFRAMES, DESIGN AND BUILT A FRONTEND CMS THAT IS EASY TO USE AND UPDATE, WE ARE VERY PLEASED WITH THE RESULTS.

Dick Lumsden, Managing Director, Greystock

The Brief:

This one is our own in-house initiated project! We love graphic design and we love football too, so we thought why not bring these two wonderful things together? We also wanted to create a website where we could showcase great artists producing football related artworks as well as our own.

The Solution:

We all set about creating concepts based on our favourite teams, special football moments, grounds and anything and everything to do with football, whilst combining our graphic designs skills. The result is a broad range of football related art, which we are now regularly selling as limited edition pieces. A web site was built and we found other like minded individuals and have been showcasing their work and our own, on our website ever since, regularly updating it when we see something we like.

The brief:

We were asked to create an logo, signage, leaflets and a responsive website for a secondhand car dealership in Buckinghamshire. The garage has been in the area for over 40’s and the branding had to encompass this traditional and family feel, whilst still being modern and trustworthy.

The Solution:

After creating the initial branding and supporting elements, one of the harder jobs was designing and creating a responsive website. CMC realised that the internet was becoming a powerful tool for them, more and more of their potential clients were viewing cars on their mobile phones. We created a site that can be viewed on all devices, that sums up the nature of the company. It is built on a Word Press platform and they were given training on the simple content management system,. The site allows the user to search for specific details i.e Manufacture, colour, number of seats etc. We used analytics on their previous site to build a new site which targets the information their costumers are looking for and allows them to access it quickly. We also undertook all the photography on the site.

STONE CREATIVE DESIGN HAVE BEEN EXCELLENT, FROM THE INITAL BRANDING, TO THE CREATION OF THE NEW WEBSITE. WE ARE A FAMILY RUN COMPANY AND WE WANTED THAT TO COME ACROSS IN OUR BRANDING, BUT WE REALISED THAT WE NEED TO MOVE ALONG WITH NEW TECHNOLOGY. THE WEBSITE THAT RESIZES ON ALL DIFFERENT DEVICES WAS EXACTLY WHAT WE ARE AFTER, COMBINING THIS WITH THE FACT IS SO EASY TO UPDATE AND ADD CARS IS GREAT. WE ARE ALREADY RECEIVING SALES AND ENQUIRES THROUGH THE NEW SITE, MUCH MORE THEN PREVIOUSLY.

Edward Alty, Director, The Chalfonts Motor Company

The brief:

To design and create collateral promoting Symantec’s key messaging to it’s customers through reports, infographics and micro sites. One brief was to find a way to showcase the new responsibilities for companies regarding data capture and security across varying media.

The Solution:

We created a concept based on evolution and how the animal kingdom protect their young to ensure survival. We commissioned an illustrator to bring the animals to life and the idea was rolled out through the brochure, infographics and online/offline advertising. We also created a micro site to house all the various pieces of collateral and each element was translated into four languages.

The brief:

We were briefed to help create a seasonal campaign called #Stirrupsummer encouraging families and children to attend horse racing over the summer period. Great British Racing needed to show how a race day was not all about gambling, but could be a fun filled, informative and enjoyable family day out. The visuals would needed to entice a wide target audience, adults as well as children from the age of 8 -18. The campaign would need to be accessible and feature across many different media platforms.

The solution:

First of all we created a brand identity which was rolled across a fully responsive website. The website needed to attract the younger demographic. The design is fresh, funky and appealing to the target audience. We needed content that would engage the user. The site features various competitions, like ‘Hip Clop’, a rap based competition with X Factor’s Reggie ’n Bollie, also ‘Design your own shoe’ which was promoted by Casper Lee and his 7 million YouTube followers (users were encouraged to design their own horse shoe and Casper eventually picked the winner). The site also features videos from DJ and presenter Sara Cox, quizzes, a horse name generator as well as a mobile and desktop friendly game called ‘Giddy Up’ where players must finish the race in the top 3 places.

We also created online and offline advertising, running an advert on the back cover of Time Out. Brand guidelines were also produced. The campaign was heavily supported through social media channels with the content from the various competitions as well as the promotional graphics we created.

The site has been a huge success and has brought many families to have fun days out at the races over the summer.

“STONE WERE A PLEASURE TO WORK WITH ON THIS PROJECT; ALL THE WAY FROM EARLY CONCEPT STAGES THROUGH TO ITS DELIVERY. THE WEBSITE HAS RECEIVED VERY POSITIVE FEEDBACK FROM ALL CORNERS OF THE RACING INDUSTRY AND WE COULDN’T BE HAPPIER WITH HOW IT CAME TOGETHER.”

Fred Motley, Senior Digital Marketing Executive, Great British Racing

The brief:

We were asked by the Metro online to produce them a World Cup poster to demonstrate the Metro’s support for England’s 2018 World Cup campaign in Russia.

The Solution:

We wanted to create a poster inspired by the famous Russian revolution artworks of the past. We wanted the image to work in full colour as well as one colour. As the poster was a free download on the Metro website, we realised that people maybe printing it out of their offices printers, so important not to use all the ink!. These one colour artworks only added to the feeling of the ‘revolution’ style posters created in the past on limited budgets in the past. As everyone else we full got behind England’s exciting World Cup campaign.

The brief:

We were asked by Adam Leventhal (Sky Sports) and his publishing company, Tales From to design a new book entitled the A-Z of Watford FC.

The Solution:

Tales From encouraged supporters on social media to give their suggestions for each letter within this book. With that in mind, our concept was to individually photograph 26 supporters around the football ground on a match-day holding a board with a letter of the alphabet on.

To compliment the photographic approach, we created a bespoke typeface which we based on the iconic Watford FC scoreboard from the 1980’s and designed each one of the 116 pages in-house. We wanted the book to have a very different feel and purposely opted for a two colour print run in the yellow and black associated with Watford FC.

We also produced promotional graphics including posters and visuals to be used in various social media channels.

The brief:

We have an ongoing relationship with the CFA Society, over the years we have created infographics, folders, brochures, advertising and social media posts and campaigns. When they knew about our photography and video services they quickly got in touch to see if we could help out. They required filming to promote the CFA charter accreditation, encourage potential students and raise general awareness of the CFA Society. They wanted to use the videos on their social media channels as well as their website.

The Solution:

We attended the Charterholders graduation ceremony, interviewing several students. We also also tasked with capturing the glamour and prestige of the evening. For this reason two videos were created, one promoting the CFA charter through graduate testimonials, the other in a ‘showreel’ style promoting the evenings sense of occasion and prestige. All filming, lighting, editing, graphics, sound, design and post production were carried out in-house. The video created sits alongside all the other print, digital and social media collateral we have created, giving the CFA a distinct look and feel within a crowded market place.

The Brief:

We have a longstanding relationship with CFA UK. They came to us to produce identities for a series of qualifications they offer.

The solution:

To ensure that these were recognisable CFA products, we worked closely with their main identity. Ultimately these had to sit under the CFA umbrella, whilst remaining distinguishable in their own right. This was achieved by deconstructing and using elements from the main CFA identity, and using their house fonts and their secondary colour palette. We created a system that can grow as and when the number of courses increase.

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