CHALFONT MOTOR COMPANY
We were asked to create an logo, signage, leaflets and a responsive website for a secondhand car dealership in Buckinghamshire. The garage has been in the area for over 40’s and the branding had to encompass this traditional and family feel, whilst still being modern and trustworthy.
After creating the initial branding and supporting elements, one of the harder jobs was designing and creating a responsive website. CMC realised that the internet was becoming a powerful tool for them, more and more of their potential clients were viewing cars on their mobile phones. We created a site that can be viewed on all devices, that sums up the nature of the company. It is built on a Word Press platform and they were given training on the simple content management system,. The site allows the user to search for specific details i.e Manufacture, colour, number of seats etc. We used analytics on their previous site to build a new site which targets the information their costumers are looking for and allows them to access it quickly. We also undertook all the photography on the site.
STONE CREATIVE DESIGN HAVE BEEN EXCELLENT, FROM THE INITAL BRANDING, TO THE CREATION OF THE NEW WEBSITE. WE ARE A FAMILY RUN COMPANY AND WE WANTED THAT TO COME ACROSS IN OUR BRANDING, BUT WE REALISED THAT WE NEED TO MOVE ALONG WITH NEW TECHNOLOGY. THE WEBSITE THAT RESIZES ON ALL DIFFERENT DEVICES WAS EXACTLY WHAT WE ARE AFTER, COMBINING THIS WITH THE FACT IS SO EASY TO UPDATE AND ADD CARS IS GREAT. WE ARE ALREADY RECEIVING SALES AND ENQUIRES THROUGH THE NEW SITE, MUCH MORE THEN PREVIOUSLY.Edward Alty, Director, The Chalfonts Motor Company
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