EDEN GARDEN ROOMS

The brief:

We were approached by Eden to help with their brand positioning in a crowded market place. Though their garden room products are top-of-the-range, they were struggling to communicate this aesthetically.

Their brief was to stand out from their competitors, create a sense of elegance, genuine craftsmanship and particularly highlight the bespoke nature of their products. This had to be considered, not just within a logo, but threaded through their website, brochure, marketing material, photography and video.

The Solution:

We started with the logo. All of Eden’s builds are bespoke, so we wanted to give a sense of this, creating a unique font, which in turn gave us a very precise and engineered style word-mark. The colour palette was updated as well to give a premium tone. We then moved on to photo shoots at finished Eden builds, underlining the quality of their work through imagery. Using models, drones and props at multiple locations across the UK, we were able to create a visual library that can be used across social media, advertising, brochures and their website.

Their website was built to be fully responsive, and importantly could be updated by the client. It was integrated into devices like Salesforce, Google analytics and Meta.

We continue an have an ongoing relationship with Eden, managing the website, as well as documenting new builds through photography and film, which helps expand their visual library with up-to-date case studies.