The Brief:

We were asked to create a 12 page brochure by Positive Marketing, a client we regularly work with. Their client efficientIP wanted a report on the return of investment their services provide. A potentially dry subject, they wanted something very different that would lift what could be seen as potentially overwhelming information.

The Solution:

We created an illustrated character to help promote some of the key facts within the report. The character can be seen in various poses, from supporting too much data to helping prop up facts and figures. We used efficientIP’s colour palette to create a bright and memorable piece. The brochure was very well received and the character illustration will be used in further efficientIP collateral.

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