FORMWORK
The Brief:
We were asked to create a logo for a brand new architecture firm. Award winning architect Kevin Gray decided it was time to go on his own after many years of working for companies like Foster + Partners and Rodgers Stirk Harbour + Partners. He wanted a logo that was different from his competitors but still fell in line with his design principles. It was a varied target audience but the logo had to portray Kevin’s passion for architecture, form and function.
The Solution:
The logomark is based on simple architectural forms, which can morph and change to give the logo a customised appearance based on it’s positional requirement. This allows for fluidity and creative licence to adapt to certain projects. The type sits on different faces of each ‘structure’ offering varying perspective views. As well as business cards and stationery we were asked to create brand guidelines. We continue to work with FormWork on their company collateral.
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