The brief:

Gingerbread are a charity that helps single parents. They provide information to help them support themselves and their family. They campaign and influence policy to reduce stigma, and make services more accessible to all families – whatever their shape or size. They came to us to work with them on a short fundraising campaign film. 

The solution:

We worked on a storyboard with Gingerbread to ascertain what they wanted to get across and understand their goals for the film. We shot on location at their office and at various locations with both parents and staff. The film was released ahead of the campaign push and helped them raise over £30,000.

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