We were initially asked to create a new identity and brand guidelines for London Councils. After much consideration they decided not to implement this, mainly due to cost implications. However they tasked us to breathe new life to the old identity.
We had to create online and offline guidelines, a tool box of design elements and a new colour palette they could use. We then created sub brand logos for all 10 of the services that London Councils offer, including an identity for London Councils Freedom Pass, a service used by over 2 million Londoners.
LONDON COUNCILS APPROACHED STONE CREATIVE DESIGN TO BRING OUR PRINT BRANDING INTO THE DIGITAL AGE AND TO LAY THE GROUNDWORK FOR SOME MAJOR WEB DESIGN WORK. THEY WERE QUICK TO GRASP OUR PROBLEM AND MANAGED THE PROJECT REALLY SMOOTHLY. THEIR DESIGN WORK WAS EXCELLENT AND THEIR APPROACH WAS REALLY FLEXIBLE, EVEN ACCOMMODATING US CHANGING THE BRIEF PART WAY THROUGH THE PROJECT! THE DESIGNS TOOK ONLY MINOR MODIFICATIONS IN ORDER TO GET TO A POINT WHERE EVERYONE WAS SATISFIED.Stephen Caffarey, E-communications manager, London Councils
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