THE RIDE OF THE RUPERTS
The Brief:
The Ride of the Ruperts is an annual charity event, where motorcycle enthusiasts dress up in their most dapper clothes and take a ride together. Primarily featuring classic motorcycles, they wanted to create a video that captures the spirit of the day and also be used to help promote the ride in future years. All the proceeds go to Whizz Kidz, the children’s wheelchair charity.
The Solution:
We discussed in detail the requirements of the film, namely a version to be placed on their website, but also the ability to create shorter cuts for future social media promotion. Our concept began with a rider waking up early, putting on his dapper clothes and heading out to the event on his bike and side-car. To add narrative, we scripted a voiceover, which was kindly read by the BBC Sussex presenter Emily Jeffery. This appeared to play through the kitchen radio as the rider prepared himself for the day ahead. The short film was shot over 2 days.
The fresh approach to our charity fundraiser and amazing video was something that fitted our needs completely. Also, our social media snippets that I have no doubt will drum up more business. Thank you once again, I couldn’t recommend you more highly.
Stefano Morrelli, Founder
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