WILL

The brief:

WIIL approached us on a recommendation. They are wealth fund managers and wanted to separate themselves visually from their competition. Offering growth for their clients they wanted a brand that reflected this whilst being strong, simple and elegant.

The Solution:

Experimenting with the typography, we identified a negative space which we extracted to form a positive ‘+’ sign. This signified the added value and positivity they provide.

We went on to produce a suite of items including business cards, bespoke presentations and a website.